Amplified digital strategies boost Target store performance

The challenge

Target’s futuristic outlook compelled them to seek more successful strategies to win over customers. The company needed to enhance their in-store practices in a way that embraced digital technology in its full potential.

The solution

Industry best practices were examined and integrated into a comprehensive catalogue of world-class customer engagement solutions, all aimed at giving Target the ability to connect with its customers on a more personal level. In-store digital signage became more interactive with the utilisation of smart technology, and personalised mobile and in-store shopping became quicker and more enjoyable.

The results

Engagis’ end-to-end accountability enabled Target to offer a vast array of enjoyable in-store experiences to their customers – digital signage, video walls, interactive catalogues, tablet kiosks, kids gaming solutions, and EyePlay interactive gaming technology – ensuring a boost in customer loyalty and store sales.